The client approached Humaan with the intention of creating a vibrant, warm and welcoming digital presence that would reflect the true experience of a Green Leaves Early Learning Centre and connect with new parents.

The focus of the Green Leaves experience is simplicity, a simple menu that’s structured around the core user journeys of the audience. With the key objective to register new parents, the Humaan team started from scratch in terms of thinking of the ideal UX for conversion flow, with the Get Started button guiding the user through Centre selection and an intuitive sign up process. The results of this since launch have been exceptional.

Development highlights include the Find a Centre page that’s integrated tightly with Google maps, and subtle animations throughout that encourage delight.