You’ve probably encountered the term local schema markup or structured data while developing your SEO strategy. But then you probably skipped it after learning this involves coding. But don’t disregard it just yet. This component has several benefits to your local SEO efforts that far outweigh its implementation challenges. Plus, with the proper steps, tools [...]

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Local SEO citations must be a familiar term if you are a business owner. These local listings have your business name, address and phone number, making it easier for customers to find your product or service online. Over time, this easy connection with your loyal or potential clients helps establish trust and website authority. It’s [...]

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Planning and implementing an SEO strategy is a good start for any professional or business owner. But after doing this crucial first step, what now? Are there ways to know if SEO is working for you? Several metrics can measure this objectively. After all, Google uses hundreds of ranking factors to assess websites. You don’t [...]

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Duplicate content affects your SEO performance by preventing your valuable content from getting high search rankings and the traffic it deserves. But how does it happen exactly? And are there ways to avoid it? This article provides all the details you need to know about duplicate content. We’ll highlight its impact on your SEO efforts [...]

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Have you tried searching online for a restaurant close to your workplace? Or did you recently look for a dentist, law firm or plumbing service near you on Google? These pretty much explain what local SEO is all about. Recent statistics show that 86% of consumers look for local products or services on the Internet. [...]

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