Feed for Thought

// UX Design  // Wireframes  // UX Copy  // UI Design // Ecommerce

A project close to our hearts. Feed for Thought is a startup working on big things, namely reducing our carbon paw-print.

With market research, branding and packaging underway, a website was needed to sell this very special pet food.

More than just an ecommerce website, Feed for Thought needed to explain the problem with regular dog food, and present the solution without turning-off the would-be customer. Feed for Thought is made from protein-rich black soldier fly larvae, which is essentially a grub. Grubs are a little gross, so we looked for a way to embrace that – ‘Our Grubby Little Secret’ was born.

After considering the research, we got to work on wireframes, incorporating key brand messaging into the UX copy. The goal was to educate the users first, before encouraging them to buy.

https://getwiththebrand.co/project/feed-for-thought/

Client Feedback

Sarah is professional, incredibly knowledgeable, diligent, communicative and has built a phenomenal website for my brand that focusses on the customer experience. I would not look elsewhere for a website designer. Sarah took the time to really understand my business and has built a site that fits. She has a talent for writing engaging copy that resonates with the tone of the business.

Throughout the experience, she set a realistic outline of time and costs and always explained options and their benefits. Thank you, Sarah, for your commitment and support, and for your outstanding work. What an absolute pleasure it has been working with you.

~ Alison Gordon | Founder, Feed for Thought

SkinBox Clinics

// User Research  // Web Design  // Web Development  // Ecommerce  // Branding

We delivered a new brand and custom, content rich website. The culmination of user research, definition and discovery.

Given the success and size of The Skin Clinic website, we had a good place to start. We ran exit-intent questionnaires on the site to learn about the user experience, and followed up with card-sorting exercises to determine the naming convention and order of the navigation and hierarchy (IA).

We worked with the SkinBox to define their personality, which was further represented through the Clinic’s recent fit-out. They are honest, individualised and educational. They created a welcoming, warm space where patients can feel relaxed and are listened to. We were tasked with creating a digital presence that reflected that.

After creating the logo, a style guide was developed to help the SkinBox team ensure brand consistency going forwards.

The look and feel of the website was determined by the need to extend the physical space and experience into their digital presence. With a nod to the art-deco style, a warm and natural colour palette opens the way for the content, which is primary to the site, designed to educate and empower.